Privacy Policy
Last updated: June 2026
At Better2Know, your privacy and confidentiality are extremely important to us. We understand that sexual health is personal and sensitive, and we are committed to protecting your information with the highest standards of care, discretion, and security.
This Privacy Policy explains how Better2Know collects, uses, stores, and protects your personal information when you use our websites, services, testing products, clinics, laboratories, and customer support services.
By using our services, you agree to the collection and use of your information as described in this Privacy Policy.
Who We Are
Better2Know provides sexual health testing and related healthcare services internationally through our websites, clinics, laboratories, home testing kits, and customer service teams.
For the purposes of applicable data protection laws, Better2Know acts as the data controller for your personal information.
If you have any questions about this Privacy Policy or how we use your information, you can contact us at:
Email: data.protection@better2know.com
Information We Collect
Depending on how you use our services, we may collect the following information:
Personal Information
Your name or preferred name
Date of birth or given date of birth
Gender
Email address
Telephone number
Postal address
Billing and payment information
Health Information
As part of providing sexual health testing and healthcare services, we may collect sensitive health information, including:
Sexual health test selections
Laboratory test results
Symptoms and medical history you provide
Treatment and prescription information
Consultation notes
Healthcare communications
Technical Information
When you use our website, we may automatically collect:
IP address
Browser type and device information
Website usage data
Cookies and analytics data
Referral and advertising information
Sensitive Health Information
Sexual health information is considered sensitive personal data under many privacy laws. We only collect and process this information where necessary to:
Provide healthcare services
Arrange laboratory testing
Deliver test results
Provide treatment or medical advice
Meet legal and regulatory obligations
Protect patient safety
We apply additional safeguards to protect sensitive health information, including restricted staff access, secure systems, encryption, and confidentiality controls.
How We Use Your Information
We use your information to:
Provide and manage your healthcare services
Process orders and payments
Arrange laboratory testing and appointments
Deliver test results securely
Communicate with you about your care
Provide customer support
Improve our services and website
Prevent fraud and misuse
Meet legal and regulatory obligations
We may also use anonymised or aggregated information for service improvement, reporting, analytics, and operational planning.
Legal Basis for Processing
Depending on your location and the services you use, we process your information under one or more of the following legal bases:
Your consent
Performance of a contract
Provision of healthcare services
Compliance with legal obligations
Legitimate business interests
Protection of vital interests
Where required by law, we will request your consent before processing certain categories of information.
Confidentiality and Preferred Names
We understand that privacy is particularly important in sexual health services.
In many situations, you may choose to use a preferred name when booking services or communicating with us. However, in some circumstances we may require your legal identity to:
Verify medical records
Issue prescriptions
Meet laboratory requirements
Comply with legal or regulatory obligations
Protect patient safety
All information provided to Better2Know is handled confidentially.
Sharing Your Information
We only share your information where necessary to provide our services or where required by law.
This may include:
Accredited laboratories
Clinics and healthcare professionals
Payment providers
IT and technology service providers
Delivery and logistics providers
Regulators, law enforcement, or public authorities where legally required
We do not sell your personal information to third parties.
All third parties processing information on our behalf are required to maintain appropriate confidentiality and security standards.
International Transfers
As an international healthcare provider, your information may sometimes be processed or stored in countries outside your country of residence.
Where international transfers occur, we take appropriate steps to ensure your information remains protected in accordance with applicable privacy laws.
Data Retention
We retain personal information only for as long as necessary to:
Provide healthcare services
Meet legal, regulatory, accounting, and medical record obligations
Resolve disputes
Enforce our agreements
Retention periods may vary depending on the type of information and the legal requirements in your jurisdiction.
Security
Better2Know takes the security of your information seriously.
We use a range of technical, organisational, and physical safeguards designed to protect your information against unauthorised access, loss, misuse, alteration, or disclosure.
These measures include:
Secure systems and encryption
Restricted staff access
Confidentiality training
Access controls and authentication
Secure payment processing
Monitoring and security review procedures
While no system can guarantee absolute security, we continually review and improve our protections.
Your Rights
Depending on your location and applicable laws, you may have rights including:
Access to your information
Correction of inaccurate information
Deletion of your information
Restriction of processing
Objection to certain processing
Withdrawal of consent
Data portability
Complaint to a privacy regulator
To exercise your rights, please contact us at data.protection@better2know.com.
Cookies and Website Tracking
Our websites use cookies and similar technologies to:
Operate and improve the website
Understand website usage
Remember preferences
Support analytics and marketing activities
You can manage cookie preferences through your browser settings or our cookie management tools.
For more information, please see our Cookie Policy.
Marketing Communications
We may send service-related communications necessary for your healthcare and orders.
Where permitted by law, we may also send information about services, offers, or health awareness campaigns that may interest you. You can unsubscribe from marketing communications at any time.
Children’s Privacy
Better2Know services are intended for adults and individuals legally able to consent to healthcare services in their jurisdiction.
We do not knowingly collect information from children where prohibited by law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law, regulation, technology, or our services.
Any updates will be published on this page with an updated revision date.
Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact:
Better2Know
Email: data.protection@better2know.com
If you are unhappy with how your information has been handled, you may also contact your local privacy or data protection regulator.